1. How much does it cost to produce a video?
This is valid question, but it’s kind of like walking into a car dealership and asking how much a car costs. Do you want four wheels and an engine or do you want a Rolls Royce? Obviously there is a lot of ground in between. As a rule of thumb, if you’re looking for a video running 4 minutes or more the low end will be $1,000 per finished minute, the high end could be $3,500 per finished minute or more. For a shorter video and 30 second broadcast commercials there are often too many details to cover with a rule-of-thumb.

2. What are the first steps?
Every video begins with a sit-down meeting where we get to know you and you get to know us. We’ll ask a lot of questions designed to help focus in on your Audience, Message and Goal. In other words, who do you want to talk to, what do you want them to know, and what do you want them to do once they have that message? This basic understanding applies to every kind of marketing message you create. Similarly there are unique approaches to training and educational programs. In any case, Video Propulsion will invest itself in the process of learning your needs and creating the best communications piece to achieve your goals.

3. We want to produce and distribute a video on DVD. Can we use the same video on the web?
Absolutely, but there are caveats. Two major factors governing use of video on the web are file size and data rate. Content creators control those parameters through a combination of window size, frame rate, etc. Simply repurposing your video to the web may run into issues like the readability of graphics and artifacts in highly detailed full frame motion scenes. That doesn’t mean the quality of your video has to suffer because it’s on the web, but an experienced producer/director will ask about intended distribution channels early on because those decisions will impact on how the video is produced.

4. Can I use Standard Definition video in a High Definition video project?

To answer the question, yes you can. However, if the footage can be replaced or re-shot in High Definition, it is well worth doing so. Standard definition video can be used in a high definition project, but the SD image will be smaller than the HD image. High Definition video fills a frame that is twice as large as standard video (assuming your project is NTSC 1080i). So it is not advisable to try to expand the SD video to fill the High Definition frame.

5. The only place I’ll use my video is on the web. Does it make a difference if I shoot Hi Def or Standard Def?
Only if you never change your mind about where it will play. You can always convert HD down to SD or a web friendly file dimension – but not the other way.

6. What kind of video should I make? How much info can I get into my video and how long should it be?
What kind of video you create relates to the purpose it serves. A sales video should never answer all the potential questions about a product. Instead it should motivate the potential customer to ask for more information… the sales person, not the video, closes the deal.

7. How much info can I get into my video and how long should it be?
The video should be long enough to effectively tell the story …period. Whether you’re creating a 30-second commercial or a 10-minute video, keep the message clear and concise. You should have a video that gives enough information to engage the viewer, but not so much that you overload them. The more information you try to cram in, the less your audience will understand or remember.